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What is Marketing
Marketing is Complex and Costly
Marketing Defined
Marketing as a Value-Added Process
The Marketing Process
Alternative Perspectives of Food Marketing
Growth and Role of Marketing
Food Marketing in the Market Economy
Historical Benchmarks in Food Marketing

Complex and expensive network of channels, middlemen, and marketing activities
Vital bridge between food producers and consumer
Universal characteristic of all economies and societies
22millon jobs and 14% of G.N.P
Contribution of food marketing sectors
to the national economy
Food marketing system is composed of 3components.
Alternative product flows
A variety of firms
Numerous business activities
Other things: Quality, variety, price, profits, cost of the nation’s supply
Specialization
Urbanization
Complex distribution etc
Marketing means different to different people
Consumer
Farmer
Food Middleman
The performance of all business activities involved in the flow of food …(To be continued )
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[리포트]농산물의 유통ppt
[리포트]농산물의 유통ppt

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